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MessagePosté le: Mar 20 Juin - 02:18 (2017)    Sujet du message: Sport, Media And Mega-Events Download Epub Mobi Pdf Fb2 Répondre en citant


Sport, Media and Mega-Events
by Lawrence A. Wenner
rating: ( reviews)


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Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence.


Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society.


Sport, Media and Mega-Events
is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.



Details:
rank: #2,602,268
price: $127.13
bound: 288 pages
publisher: Routledge; 1 edition (March 27, 2017)
lang: English
asin: B06XWCYT9Z
isbn:
weight:
filesize: 1099 KB






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